For a game on Facebook #1 most important metrics is users engagement, i.e. users should return to your game every day, post and share regularly from the game onto their Newsfeed; their friends should engage with shared posts (using likes and emotions) and install the game following engagement, etc.
Having said that the game should not be spammy.
The problem is in order to exhibit users engagement the game needs to have some initial users base. One of the options is to purchase Facebook ads for initial installs. A developer can do some test campaigns in the countries other than US to not spend much and to see if users stick to the app. The more targeted ads - the better.
Wednesday, January 10, 2018 7:16 PM